Welcome to the Sharp End
11:30 - 12:00
Spiegeltent (U2 Panel Room) | tt Neveritaweg 61, Amsterdam
Big acts, big brands and big advertising budgets create their own very particular kind of stress, but they also create amazing ad campaigns, and Raphael Aflalo from My Love Affair is someone who makes these brand partnerships happen. Ever since he teamed up with David Guetta to form the company, he has been the person tasked with making magic happen, working with artists like Avicii, will.i.am, Steve Aoki, Nervo, Lenny Kravitz, Iggy Pop, Justin Bieber, Maroon 5, and of course Guetta himself. He is the bridge between top acts and internationally known brands like Tag Heuer, G.H.Mumm , HP, Renault, Sony Mobile, P&G, IWC, Alcatel, Nestlé etc. Welcome to his world....at the sharp end.
Raphael Aflalo (My Love Affair, GB)
CEO & Co-Founder