VICE: The Opportunities of Storytelling in the Electronic Music Industry
13:40 - 14:00
Hotel Arena (H4 Panel Room) | 's-Gravesandestraat 51, Amsterdam
Images and stories about electronic music and nightlife usually consists of series of the same pictures of confetti and smoke machines, DJ's waving their hands in the air, ecstatic fans. Similar quotes from DJ’s and fans appear on media in the exact same way over and over again. With the maturity of the industry and its heavy roots in culture, the electronic music scene is so much more than just that stereotype. VICE shares their vision on storytelling, content production and distribution and with that keynote advocate a more editorial approach on electronic music and its impact on other aspects of culture, because there are so much more interesting stories to be told. And that is a massive opportunity for brands to connect in a better way to the industry.
Rens Verweij (VICE, NL)
Strategy Director at Vice.