Amsterdam Dance Event

19/20/21/22/23 Oct 2016

The Brand Connection Panel: It’s Not All About The Money

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14:30 - 15:05
Hotel Arena (H3 Panel Room) | 's-Gravesandestraat 51, Amsterdam

'It’s not all about the money.’ Bettina Dorn, Zoe Stainsby, Shaun Duvet, Shubhra Bhardwaj and Alex Chaykin share the true story of why brands partner with music artists.

Zoe Stainsby, Alex Chaykin, Bettina Dorn, Shaun Duvet and Shubhra Bhardwaj have a wealth of experience in the global field of music and brand connection. They face some of the same challenges that people working in the creative industry face. How do they make the connection? What makes a partnership in the music industry successful? They share the true story of why brands partner with music artists and why it is not all about the money.

Shubhra Bhardwaj (Ferriswheel Entertainmen, IN)
Event planning specialist.

Alex Chaykin (APA, US)
Vice President and leads Electronic Music Department at APA, one of the largest diversified talent agencies in the industry with headquarters in Beverly Hills, Nashville and New York.

Bettina Dorn (Warner Music Group, DE)
Director Brand Partnership Warner Music Central Europe

Shaun Duvet (Ultra South Africa, ZA)
Owner/ MD at Ultra South Africa, Anything Goes, Coco, GoldBar & Bella Bookings.

Zoe Stainsby (Want One, Need One Limited & Microsoft, GB)
Sports & Entertainment Marketing Consultant at Want One, Need One Limited.

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