Amsterdam Dance Event

19/20/21/22/23 Oct 2016

To ADE University events

SSC Case Study - How Cultural Branding Could Support the Electronic Music Community

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14:00 - 14:45
Spiegeltent (U2 Panel Room) | tt Neveritaweg 61, Amsterdam

An In-depth case study featuring some of the key people involved in the Smirnoff Sound Collective project. With the recent launch of its Culture and Entertainment Division, Smirnoff owner Diageo, is integrating culture first thinking into its communications. The panel will outline the motivation and rational behind the Smirnoff Sound Collective from the brand’s perspective, as well as analysing its value to electronic music culture and talent development, looking at the potential impact of the project on label owners and artists, promoters and specialist media.

Leila Fataar (Diageo Europe, GB)
Head of Culture & Entertainment

Heiko Hoffman (Groove, DE)

Ralf Kollmann (Mobilee Records, DE)
Co-owner & Label Manager

Steve Nash (GHEIST, DE)

Arthur Velasquez (Exploding Plastic, FR)
Creative Director

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