Rebranding an Artist: the Story of Headhunterz
13:40 - 14:00
Hotel Arena (H3 Panel Room) | 's-Gravesandestraat 51, Amsterdam
The biggest hardstyle artist of the world, Headhunterz, successfully moved away from hardstyle into different musical genres in the last years. Two years after the switch, Headhunterz has established himself as a versatile artist who is free from any genres. Willem (Headhunterz) and Friso (Manager) walk you through the process how they approached this transition and how they dealt with the firm resistance from his hardstyle fanbase.
Willem Rebergen (Headhunterz, NL)
Friso Venema (Headhunterz, NL)
Manager of Headhunterz