Merchan-hype

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14:00 - 14:45
Tolhuistuin (T5 Panel Room / HDE Pro) | IJpromenade 2, Amsterdam

As nowadays more and more income is generated by merchandise, this part of the industry has become a business in its own right. Fashion designers, mail order companies and Chinese factories are being employed to push it to a higher scale. What developments can we expect next and how will merchandise influence marketing and creative processes in the foreseeable future?

Daniël Verstegen (Masters of Hardcore, NL)
General Manager at Most Wanted DJ Agency.

Didier Hansler (Toff Music, NL)
General Manager at Toffmusic.

Gigi van der Laan (Hardstyle.com, NL)
Brand Manager at Hardstyle.com.

Lennert Goede (ID&T, NL)
Head of merchandise at ID&T.

Moderator: Wijnand Speelman (3FM, NL)
Radio DJ at 3FM.