Keynote Raphael Aflalo: To the Beat of the Brand

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13:40 - 14:00
Hotel Arena (H1) | 's-Gravesandestraat 51, Amsterdam

Music artists today are more than just performers. They are promoters, influencers and brand ambassadors. DJs, musicians and celebrities can now easily leverage their influential social networks to generate revenue for their sponsors. But does working with talent represent good value? At this Keynote, Raphael AFLALO, who spent more than 15 years in the digital industry , (MD of Publicis group and Omnicom Media in France) will discuss the ins and outs of working with artists/brands, messaging, social media uses and communicating to adoring fans.You’ll also understand current best practices for working with talent and brands and explore case studies in endorsement, product placement and branded music content

Raphael Aflalo (My Love Affair, GB)
CEO & Co-Founder