Amsterdam Dance Event

19/20/21/22/23 Oct 2016

ID&T And Endemol Join Forces And Enter The World Of Online Dance Related Video Content

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16:15 - 16:45
Hotel Arena (H4 Panel Room) | 's-Gravesandestraat 51, Amsterdam

After having founded the Dance scene almost 25 years ID&T, now enters the world of online video formats. In 2015 ID&T and Endemol decided to join forces to provide ID&T’s 700.000 Dutch fans with dance related video content. The content gives the fan funny, exciting and honest insights in the world of Dance, it’s DJ’s, the fans themselves and various festivals. During our presentation we will explain our content strategy and the creative process which lead to the online video content. Of course we will also share some of the latest video content.


Boris Hendriksen (ID&T, NL)
Commercial Director ID&T.

Frank de Wit (Endemol, NL)
Head of Endemol Beyond.


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