HDE College Tour
15:00 - 15:45
Tolhuistuin (T4 Panel Room / HDE University) | IJpromenade 2, Amsterdam
Over the last couple of years Lose Your Mind has challenged the rules of audience engagement in a scene which already peaked in commitment from its loyal following. Jeroen Sijtsma is responsible for a line of cinematic trailers in which he transforms the industry’s headlining artists into characters that fit seamlessly into the themes of his events, while on social media he is rapidly becoming one of the hard dance culture’s most followed people. How did his creative character develop and what background story is there that drives Jeroen to continuously develop new means of reaching the ever growing fan base of Lose Your Mind?
Jeroen Sijtsma (Lose Your Mind, NL)
Manager at Lose Your Mind.
Barend van Deelen (3FM, NL)