From Festival to Global Brand - What Next?
12:30 - 13:30
Felix Meritis (F10 Panel Room) | Keizersgracht 324, Amsterdam
Big live events are spreading across the globe creating powerful brands that stand for FUN! But what are they, what were their initial goals and what are they doing now after achieving the biggest success a music vertical can achieve? But most importantly, will they be able to keep on growing or is the market already peaking? With an over-saturated market, rising artist fees and less support from authorities, it is easy to understand why so many festivals are struggling and where they can go from here.
Tom Jenkins (QuadrantSix, GB)
Sarah McBriar (AVA, NI)
Founder and Festival Director of AVA
Liam Negus-Fancey (StreetTeam, GB)
Co-Founder at StreetTeam
Carl Loben (DJ Magazine, GB)
Moderator: Andreea Magdalina (SheSaidSo, RO)