Fontys ACI Presents: Safe to Celebrate?
12:10 - 12:30
Spiegeltent (U2 Panel Room) | tt Neveritaweg 61, Amsterdam
Judith Noijen will present an intimate portrait of the workings of the Celebrate Safe campaign, as well as talking about who it's aimed at and how the organisation intends to use the latest marketing techniques in order to get its message to the people who most need to hear it. Noijen will be showing a video followed by a short keynote presentation. Later in the day there will be a workshop where Celebrate Safe, a big brand and a behavioural scientist will meet up with a group of students to talk about how best to get this highly important message across and how big brands can help.