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A Festival Within a Festival: The Team Behind AMF

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16:00 - 16:45
Spiegeltent (U2 Panel Room) | tt Neveritaweg 61, Amsterdam

Amsterdam Music Festival (AMF) is the biggest festival within the Amsterdam Dance Event, offering nine events in five nights in three of ADE’s largest venues in the Amsterdam ArenA area. In this panel AMF’s brand owner Patricia Berkhof, talent buyer Gerben Roos and head of marketing David Wagemaker will explain the growth of AMF, its brand positioning and of course, they’ll be recounting some fun anecdotes from behind the scenes. On top of that, twenty students will be invited for a backstage tour at AMF!

Patricia Berkhof (ALDA Events, NL)
Project Manager ALDA Events, Brand Owner AMF

Gerben Roos (ALDA Events, NL)
Talent Buyer AMF

David Wagemaker (ALDA Events, NL)
Head of Marketing AMF