538, The Netherland’s Biggest Commercial Radio Station And Partner Of The Largest Dance Festivals Presents Its Tomorrowland Case.

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12:40 - 13:00
Hotel Arena (H3 Panel Room) | 's-Gravesandestraat 51, Amsterdam

Dance Music makes up an important part of the DNA of Radio 538, the Netherlands nr. 1 commercial radio station. When this music style made its entrance in the early nineties, Radio 538 was the first to embrace it. This has helped them create a solid reputation in this scene and build an excellent relationship with leading national and international DJ’s. By partnering with the largest dance festivals they know how to reach the target audience through a combination of radio, TV, online, social media and events. How can brands participate? Radio 538 will present the Tomorrowland case. A good example of how to connect dance & brands to reach and activate your audience!

Manon Daggers (AB Inbev, NL)
Marketing Manager at AB Inbev

Rik Reijnen (538Group, NL)
Key Accountmanager Brand Partnerships Entertainment

Dennis Ruyer (538Group, NL)
Host of the infamous electronic music show 'Dance Department' at Radio538, hailing from Amsterdam.