ADE Beats celebrates hip-hop’s worldwide success
The annual initiative rounds up its program dedicated to promoting hip-hop, bass and beats culture worldwide.
Following up on the recent conference announcements about Nile Rogers' ADE MusicTalk and the ADE Country Focus on Brazil we continue with ADE Beats. The conference track for hip-hop, bass and beats announces the full program for its event at Melkweg on ADE's Friday.
Hip-hop’s global moment
In addition to the previous updates, we round up the complete ADE Beats program with the Dutch Yung Felix and Jack $hirak, Winne, Mula B and upcoming stars like S10, Leafs and Joey AK who will discuss their careers. Broederliefde-manager Lorenzo Jonathas, 101Barz-frontman Rotjoch and A&R manager Brahim Fouradi will share their vision on the explosive success of Dutch hip-hop.
During ADE Beats, EMPIRE-founder and CEO Ghazi Shami discusses his company’s role in the early careers of Kendrick Lamar, Migos and Anderson .Paak and how it disrupts the distribution business for independents. This all in the panel Building an Empire. Also, Akwasi interviews Alex Boateng of Island Records on the success of the British urban scene. And in Hip-Hop, Bass and Beats in the East, Lee Lam from Vietnam, Charles Chu who worked in Mongolia, Korea and Japan, Joy Singh and Ayush Arora from India, and Dutch DJ Wiwek discuss the latest trends and opportunities in the growing hip-hop, bass and beats market in Asia.
Shanti Das, who worked with OutKast, Prince, TLC and Erykah Badu among many others, will present Silence The Shame, her campaign aimed at creating more awareness with regards to the important issue of mental health in the music industry. Bruce Carbone who worked with Timbaland and Missy Elliott and works on G.O.O.D. Music and other projects will share his knowledge and experience. Leila Fataar and Leeor Brown will discuss their business experiences and business insight, and their vision on authentic, inclusive and positive collaborations between music and brands in the panel Music and Brands.
ADE Beats x Drum&BassArena
Additionally, we present the ADE Beats x Drum&BassArena conference, a fresh addition to our program hosted by the genre’s longest standing platform. Expect the full 170 BPM experience as we dig deep into the foundations with original scene titans such as DJ Hype, Aphrodite and Futurebound before exploring the genre’s global roots and great future. Fully loaded with interactive Q&A’s and a networking afterparty with Kove, Futurebound and A.M.C. If you’re into D&B, this is the place to be.
Competitions and networking sessions
Delegates will receive the opportunity to win a new Akai Professional MPC X, in the on-the-spot beat challenge The Ten-Minute Beat Challenge. Each participant gets ten minutes to make a beat from scratch. In our annual beat competition called Demolition, delegates participate by dropping their demo in our demo box to hear what judges Leeroy Molly, Neenah and Tim Beumers have to say. The winner will be awarded a MPC Live by Akai Professional. In Meet The Pro’s delegates will get 1-on-1 feedback on their projects and plans from professionals.
With inspiring Q&A’s, networking sessions, master classes and panels, and the latest information on upcoming hip-hop markets, business opportunities and trends, ADE Beats is the place to be for a full update on the state of hip-hop, bass and beats worldwide.
Tickets & more info
The international hip-hop, bass and beats conference takes place Friday, October 19th in Melkweg. Tickets for ADE Beats are available here. ADE Beats is also accessible for ADE Pass and ADE Conference Pass holders, available here.
Photo credits: Isabel Janssen