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ADE Dance & Brands confirms Absolut, J. Walter Thompson, Tommie Sunshine and much more


ADE '17
  • ADE Dance & Brands confirms Absolut, J. Walter Thompson, Tommie Sunshine and much more

AI-generated music, the art of writing a great sync on the fly, Absolut on diversity, and what brands really want from upcoming artists all to feature at the fourth Dance & Brands on October 20th

After recents announcements of DGTL’s Milan Meyberg speaking at ADE Green and 10 Companies to Watch at ADE Tech, it is time for some news about ADE Dance & Brands, the specialist one-day conference track for brand- and marketing managers

Following last month’s news of the participation of LiveStyle CRO Chris Monaco in conversation with Magnetic Agency Group’s David Ireland, Vita Motus’ Heather Shaw on getting brands to respect your creativity, Soundtrack Your Brand founder Ola Sars and designer/strategists Declan and Garech Stone a.k.a. The Stone Twins, Dance & Brands has confirmed a raft of new panels. These include Absolut on its LGBTQI campaign, AI-generated music by J. Walter Thompson Amsterdam’s award-winning Innovation Director Emmanuel Flores, How Electronic Music Creates Emotional Connections, and a panel of experts revealing What Brands and Agencies really want from New Artist Partnerships.

The strategy and philosophy behind Absolut's LGBTQI campaign
Absolut’s Sina Neubrandt will be revealing the strategy and philosophy behind the brand’s long-running LGBTQI campaign, based on the idea of creating a better, more open world, where everyone has the freedom to express their true selves, without fear or recrimination. “For 35 years, we have been proud to stand behind the LGBTQ community, championing equal love for all,” Neubrandt adds. “We celebrate the right of individuals to love whoever they choose, wherever they come from.”

What does the future hold?
J. Walter Thompson Amsterdam’s award-winning Innovation Director Emmanuel Flores, one of the team behind The Next Rembrandt, will be looking at examples of successful AI projects such as Google’s Magenta, which pushes the limits of what artificial creativity can do for the arts, Amper Music, which helps the customisation and production of music for films, and of course Spotify’s highly popular recommendation services. He’ll be asking (and answering) the big questions like ‘how did we come this far in automatic music creativity?’ And most importantly for musicians the music industry, ‘what does the future hold?’

What brands and agencies really want from new artist partnerships
Brand strategist Marleen Heemskerk and First Day of Spring founder Peter Kan will be using three current campaigns that show how they generate affinity and emotional connectivity through daring and unusual cultural juxtaposition. Previous work by First Day of Spring featured Sven Väth at the Concertgebouw and Maceo Plex playing the Bicycle Passage at the Rijksmuseum.

Music agency Sizzer is bringing together a group of young music producers, composers and top-liners during ADE week to work live on real advertising jobs, with the results to be played during a panel at Dance & Brands. What do brands and agencies really want from new artist partnerships? features Tommie Sunshine and Alex Chaykin alongside Malla Health’s Kim Knight and Justine Watkins looking at what young artists need to bring to the table when dealing with potential brand partners.
ADE Dance & Brands takes place at DeLaMar on Friday October 20. Tickets for ADE Dance & Brands (€95,-) are available here. The event is also accessible for ADE Pass & ADE Conference Pass holders. Attend here to stay up to date, more program info can be found here.

ADE Dance & Brands is a collaboration between the Amsterdam Dance Event and First Day of Spring.
Photo credits: Tim Buiting

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