Dutch festivals pledge to become waste-free at ADE Green
A landmark Green Deal was signed at ADE Green by eight leading festivals in The Netherlands
The Dutch festival market is huge: every year more than 700 festivals welcome 21 million visitors. Usually the focus is on music rather than the environment, but that changed on October 14. During the 3rd edition of ADE Green, a symposium dedicated to discussing sustainability, innovation and social change in entertainment industry, eight of the Netherlands’ leading festivals signed a landmark Green Deal to make their festivals waste-free. Amsterdam Open Air, DGTL, Extrema Outdoor, Into The Great Wide Open, Mysteryland, Solar Weekend, Welcome to the Future, Zwarte Cross, plus two national organisations NederlandSchoon (‘Clean Netherlands’) and Green Events Netherlands, made a commitment to making their festivals more sustainable by reducing waste, sorting waste more effectively and increasing recycling. To underline the significance of the collaboration, the Green Deal was also signed by Wilma Mansveld, State Secretary for the Dutch Ministry of Infrastructure and the Environment.
On behalf of the Dutch festival scene Joris Voorn presented a Wasteboard to the state secretary, the world’s first skateboard made from recycled plastic and a symbol of what the Green Deal partners can achieve in the future. The plastic for Wasteboards will be collected during festivals and turned into skateboards by Plastic Whale. The Wasteboard will be available to buy at Pluk, a new platform for sustainable products, services and events that was also launched at ADE Green today.