Ben Terken (Marketing Team Lead, Zalando), David Koster (A&R Manager, Top Notch, Noah's Ark), Kenneth Henn (Project Manager Brands, Top Notch, Noah's Ark & La Foux), Marjorie Richards (Junior Strategist, Hammerfest), Miles Momoh (Cultural Strategist, Hammerfest)
From an invitation to a writers' camp to shining in a national campaign as the voice and face for future style. It happened to 10 emerging hip hop talents who were put forward as the 'Class of '23'. In this Q&A, we talk about music & culture and take a deep dive into the campaign together with the creators from Zalando, Hammerfest and Top Notch. About the objective and strategy, takings risks, the creative outroll and biggest challenges and take-aways.