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Challenges Ahead For The Live Scene

Allan Hardenberg (Founder & Director, ALDA Events), Andrea Graham (Co-founder, Bass Coast Festival), Ivan Milivojev (YOUROPE), Maz Weston (Promotor/Producer, Paradiso & Milkshake Festival), Brittany Miller (Agent, Wasserman Music)

Moderator: Anish Sood


A perfect storm of challenges is brewing for the live sector, for the live industry and large-scale live events, The technical skill gap caused by COVID is resulting in events having to be cancelled or downscaled because they are unable to find enough lighting and sound technicians, transport and energy costs are rising at unprecedented rates, and as a result ticket prices and the cost of onsite catering are also being pushed up. And all this is happening against a background of a general drop in how much disposable income people have available. It's crunch time for the live industry, so we asked some leading players to share with us what they intend to do in the short and medium term, how they intend to adapt their business models, and what role new technologies might be able play in creating new, cheaper and less site-specific events.

Felix Meritis

Conference FAQ

The ADE Pro Pass  provides access to our complete conference program. As well as:

+ Year round access to ADE Pro's networking platform & database
+ Join dedicated networking events and sessions
+ Access to all official ADE Business Hubs
+ Access to the complete festival program (limited capacity at venues)
+ Access to the Arts & Culture program (limited capacity at venues)
+ Receive the official ADE x G-Star RAW 2022 backpack

We are excited to have the conference back in person this year. The ADE conference locations are Felix Meritis, Huis Vasari (Vrije Academie), and Fosbury & Sons.

Our conferences are accessible for all ages in general. Do note that when alcoholic beverages are served, access can be denied.

We do not sell ADE Conference only or Day Passes. The only way to get access to the ADE Conference is the ADE Pro Pass.

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