23/10

How Music Marketing Needs to Adapt in a Pandemic

ADE Pro

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How Music Marketing Needs to Adapt in a Pandemic

In a keynote talk live from the Felix Meritis, Jason Fulton, founder of people-centric insights and strategy agency This Memento, will be tackling the biggest issue of 2020 and beyond: how to cope with, and how best to adapt to, the post-pandemic business world. "Business has to change. Not everyone will embrace that – but what if you did?,” Fulton asks. After speaking to young consumers and business leaders, he arrives at ADE Pro with key lessons for how the music industry can meaningfully address these turbulent times. "It's about driving transformation, and how soul-searching and strategy can work together for business in times of crisis," he adds. Over the last 11 years, This Memento has worked with global brands such as Nike, Converse, Sonos, Rihanna’s FENTY, Huawei and Carhartt Workwear.

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This year's ADE Digital Pro Pass provides access to our complete digital conference program in October, as well as a full year subscription to ADE Pro's brand new social networking platform.

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This year's ADE Digital Pro Pass provides access to our complete digital conference program in October, as well as a full year subscription to ADE Pro's brand new social networking platform.

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Conference FAQ

ADE Pro 2020 offers an all-embracing virtual conference, combining industry panels, in-depth masterclasses and Q&As with a one year ADE Pro subscription to our newly developed social networking platform.

This year's edition will take place in an online-first format. With an ADE Digital Pro Pass you'll be able to log in to our website and enter the digital conference and platform.

This year's  ADE Digital Pro Pass  provides access to our complete digital conference program, as well as a full year subscription to ADE Pro's brand new social networking platform.

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