We live in a world of big data. The music industry like every other sphere of business in the world is increasingly driven by statistics: downloads, plays, followers, reach... On the one hand, this approach does provide some genuinely useful tools for robust assessment of risk and building strategy around releases and events. On the other, of course it's possible to game the system, and there is increasing disquiet about whether statistics are just another kind of smoke and mirrors. And after all, isn't instinct important when it comes to the creative industries? Shouldn't we base decisions on taste and feeling more than on spreadsheets? In reality, gut instinct and statistical analysis are not mutually incompatible, but where do we strike the balance? To find out from practical experience, we're glad to have a panel of serious heavyweights. Music supervisor and sync expert Steph Perrin has worked with everyone from Audi to Bodyform, Boiler Room to Pepsi; Andrew Gould's publishing career has seen him champion Sia, Lewis Capaldi and Bebe Rexha among many others; Daan Determeijer also works in publishing with the mighty Spinnin', repping the likes of Oliver Heldens, Sam Feldt, Lucas & Steve, but has also lengthy experience in promotion, DJing, crowdfunding, labels and other parts of the industry, notably in championing African talent via the Africa UnSigned platform.