The second edition of House of China is significantly larger than last year. For the 2019 edition, five prominent Chinese electronic music companies present themselves during Amsterdam Dance Event; the leading global platform for electronic music.
House of China
House of China is the only official China-related program of both ADE Conference and ADE Pro. Last year, House of China was presented by three partners. This year, on top of original partners, BrotherHood Music, CMCM and Mai Ai, the program will now be joined by FEVER NetEase and Vision & Colour (VAC). With these five partners, House of China is able to offer a more detailed discussion on the latest developments and challenges in the Chinese electronic music market.
House of China is collaborating with the main companies that set the tone in the electronic music industry in China. These lead partners are teaming up with a group of strong independent music professionals who helped shape the electronic music industry as it is in China today.
The program of House of China focuses on the latest developments in electronic music. The day is set out with panels, workshops, keynotes, and a press conference. China’s electronic dance music scene is scrutinized as much as possible. Besides a focus on festivals, marketing and music streaming, House of China also takes a closer look at the club scene. Both underground and mainstream club culture has been developing into a thriving creative business that is attracting thousands of clubbers and top DJ’s from around the world, every night. Innovation is key for both clubs and festivals. From storytelling events to interaction with holograms to strategic partnerships in the e-commerce and gaming domain. Chinese dance companies have been doing it successfully.
The ADE House of China program includes an industry conference with panel discussions, a press conference and a reception to conclude the day.
About ADE House Of China
House of China has an outstanding China-related program during ADE Guesthouse on Wednesday 16 October. The day is set out with panels, workshops, keynotes and a press conference, where the focus Chinese electronic dance music scene. Besides a focus on festivals, marketing and music streaming, House of China also takes a closer look to the club scene. After a day full of gathering information, there will be a network drink to conclude the day. See here more information about the House of China page.