ADE Brand Guide

ADE Brand Guide

Electronic Music Gathers Here

Amsterdam Dance Event is the most upfront, influential and educational gathering for electronic music and its industry.

The Amsterdam Dance Event (ADE) is a music conference and showcase festival and is widely recognised as the global meeting point for the creative industry around electronic music. The 24th edition attracted 400,000 electronic music professionals & enthusiasts from over 146 countries. ADE features a daytime conference, arts & culture program and a nighttime festival, showcasing the latest musical trends through 2,500+ performing artists and 600+ speakers at over 200 venues throughout Amsterdam. For five days and nights, the city of Amsterdam truly breathes electronic music.

Four Pillars of ADE

ADE Pro

ADE Pro is the largest yearly business and inspiration gathering of the global electronic music industry. It features dedicated programming for music professionals, aspiring DJs / producers, established musicians, tech start-ups, brand managers and many more.

ADE Lab

ADE Lab is the prime education and talent development platform for aspiring producers and music industry professionals. Through MusicTalks, masterclasses, demo pitches and technology showcases, the multi-day Lab program aims to inspire the innovators of the future.

ADE Festival

ADE Festival covers the full spectrum of electronic subgenres, showcasing everything from musical pioneers to upcoming talent in Amsterdam’s finest music and nightlife spaces.

ADE Arts & Culture

ADE Arts & Culture is the perfect place to explore an abundance of creative crossovers between art and electronic music, all while discovering new and unusual places throughout Amsterdam.

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