ADE Brand Vision

ADE Brand Vision


Our mission is to be the most upfront, influential and respected gathering for global electronic music and its industry.

With its conference, festival and educational breeding ground, ADE is able to create not only the biggest yearly industry tent-pole moment, but also a solid foundation for future generations of electronic music professionals.

Core values

Up front - We work on the forefront of our industry. Always curious and always investigating new trends.

Balanced - We know it takes people with different ideas, tastes, interests, and cultural backgrounds to make ADE succeed.

Open-minded - We encourage a healthy debate and differences of opinion.

Supportive - We accommodate, support, and cultivate. We never dictate.


ADE's channels

The ADE website is the central online gathering point where the Amsterdam Dance Event communicates news, presents its conference, festival and cultural program, offers its tickets and much more.

It further conducts its communications with its fanbase through social media: Facebook, Instagram, and Twitter, as well as LinkedIn for its B2B oriented audience. Combined, ADE's social media following includes close to 920.000 fans.

ADE's offline presence increases leading up towards the event in October, with the city of Amsterdam and its surroundings forming the ultimate backdrop for a widespread outdoor campaign with ADE themed posters, flags, screens, banners and much more branding the entire city black and yellow.

Media partners

Aside from its own channels, ADE communicates with a worldwide audience in collaboration with a variety of national and international media partners, carefully selected to efficiently reach key territories, markets and niches both through new and traditional media.

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