Verheij started producing as Meng Syndicate in 1990. His first release 'Sonar System' was an instant rave classic. In 1993 Michel de Hey recognized Jeroen's excellent producing skills and invited him to release his tracks on Immaculate Music. The melodic anthem ‘Meng’s Theme’ came in 1994, within a year of signing. At this point ‘Secret Cinema’ was born to vent Jeroen’s more refined side as a producer. The first track he released under this alias was his second international hit for ’94, ‘Timeless Altitude’. It sold over 20.000 copies within six months and, with a successful re-release on GEM in 2011, proved to be more timeless than anyone could have expected.
Verheij came up with yet another identity: Grooveyard. It was under this guise that he released ‘Watch Me Now’. The follow-up Grooveyard release was ‘Mary Go Wild’ which went on to top Dutch and Belgian charts and won Jeroen an ‘Update’ Award for Best Dutch Producer and Best Dutch Single in 1997. 2000 saw the production of another massive Grooveyard hit in collaboration with Michel de Hey; ‘Compound’, which again sold ten thousands of copies and is still a popular track with many DJ’s. Cocoon Recordings picked up ‘Kurzweil’ and spawned one of Secret Cinema’s biggest hits since the turn of the millennium that was soon followed up by the even bigger Jazz Me EP from which Shake Ur Tech-Ass presided at the pole position of the Beatport techno charts for weeks.
Successful tours in China, Indonesia, Australia, Colombia and Brazil are the result of a great live set and terrific DJ skills. The latter has Verheij headlining many of the biggest festivals including Mysteryland, Dance Valley, Welcome To The Future and of course closing the Awakenings Festival (along the likes of Richie Hawtin, Adam Beyer and Dave Clark).
Along side the lengthy success of his solo Secret Cinema project, Verheij has focused his energy toward a venture called GEM, which is a platform consisting of GEM Records, GEM Bookings and the highly regarded GEM Sessions.
With GEM becoming established as a strong brand in the field of electronic music, developing talents such as Egbert, Peter Horrevorts and Roger Martinez to name a few, Verheij’s profile continues to rise. Together with a lot of new projects coming up and a new weekly radio show, his 25th year in the industry promises to be another big one!