Amsterdam Dance Event

19/20/21/22/23 Oct 2016

Alex Serena

Alex Serena

As a child, Alex spent her youth studying a variety of musical genres, including jazz, funk, pop, and even
jazz lyrical dance. She discovered her artistic style in
recent years after being introduced to the
house/electronic music scene. Finally finding her niche, Alex gained nation-wide recognition by performing
at the best house clubs in Milan, Florence, Rome and other cities throughout Italy.
Serena’s life changed in 2011, when she flew to the USA to attend the Winter Music Conference (WMC) in
Miami, Florida. The moment Luigi Monti Arduini of Cafè Concerto introduced her to Frank Liwall, (founder
of well-known music publishing company, The Royalty Network) it was a match made in heaven.
Enthusiastic about Serena’s music, Liwall offered the young artist a publishing deal and signed her to Krian
Music Group, the record label partner of The Royalty Network. Boasting a talented group of artists including
The Strange Familiar, Os Mutantes, and VHS or Beta, Krian Music Group was excited to add Alex Serena to
their roster.
Serena’s first single “I’m Free” was released in the USA on June 29th, 2012. She performed the single at
"THE 5 ELEMENTS", (benefit event for WWF) CUAMM (Doctors with Africa), CINI INTERNATIONAL,
and VENICE BIENNALE’s 69th Film Festival. Soon after the release of “I’m Free” she began working on
her debut album. Alex Serena’s single “Music Machine” has been released worldwide by Krian Music
Group, and was presented at the WMC Conference in Miami.
It was there that the young singer was featured as a special guest on the stage of "And Let the Singer Be
Heard," where she performed with extraordinary artists such as Robin S, La India, Barbara Tucker, Crystal
Waters and Todd Terry. Serena was a hit with the audience: “She has extraordinary vocal power and energy”
said Barbara Turner, the event organizer of the show who put Serena on the bill. Soon after, Alex was
granted the “And Let the Singer Be Heard” award for her contribution to Dance Music. After receiving great

press from Miami, Alex went on to promote her new single in New York City, on popular dance radio
station, WKTU.
Her single “Music Machine” was most recently remixed by well-known DJs/electro house duo, Digital Dog,
who have remixed top hits by Rihanna, Fatboy Slim, 50 Cent, Taylor Swift, and Britney Spears. In August
"I’m Free" debuting at #29, on Bill Ricketts Record Pool Top 50 Physical Dance Listing.

She is working on her debut album, which will be released in the USA by Krian Music Group. The Album
features the collaborations with Chris Willis (Love is gone feat David Guetta) , Jose Nunez, Rob Allen (who
collaborated with Rihanna for the single Disturbia and Chris Brown).
Read more

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