This is an temporary overview of the panels & topics that are confirmed for the ADE 2010. Expect the full program to be online from the 1st of September onwards.
topics confirmed
Focus on BrasilWith its hip hop flavoured ghetto music (baile funk) and graffiti scenes going global in recent years and its overall economy currently thriving, Brazil’s cultural influence internationally has never been stronger. Alongside football and Carnival clichés, Brazil’s club scene is also thriving with producers such as Gui Boratto and DJ Marky bona fide international stars as well as the city that spawned them; Sao Paulo. ADE assembles a panel of key media and music people to assess both Brazil’s business potential and the practicalities involved in accessing one of most exciting countries today.
speakers confirmed
Sasha (GB)
DJ/producer/remixer Sasha is recognized as one of the worlds' most innovative icons of the electronic genre. He propels listeners into the future of electronic music by constructing innovative and forward-thinking concept albums (Airdrawndagger, Involver) and live events (Delta Heavy, Fundacion) that blur the boundaries between artist and DJ. At ADE he will take part in the famous 'The Artist Debate'.
Pedro Winter aka Busy P (FR)
French electrohouse DJ, producer, manager and owner of the Ed Banger Records label. Pedro Winter manages Cassius, Cosmo Vitelli, artists on his Ed Banger Records label and managed Daft Punk from 1996 to 2008.
The (Dance) world according to...Roger Sanchez (US)
World famous, Grammy Award winning Superstar DJ and party icon Roger Sanchez will share his thoughts on our (dance) world in this renowned panel sequence.
PR - Science or Fiction?
The great thing about PR work is that it is a role open to anyone with the energy and enthusiasm to do it, which is also its biggest problem. Enthusiasm and self-belief are admirable attributes but a systematic approach and some sense of strategy are also very often required, as well as an ability to invent attention-catching 'stunts' which cut through media clutter. So what exactly defines a good PR person or company? What should artists and managers be looking for when considering taking on a PR? How important is it that the PR knows everyone and is seen everywhere? Is it all about hard work, building trust and contacts, or is luck often a factor? Who are the most successful PR agencies and why are they the best? How is the rise of web 2.0/decline of traditional media affecting PR work?
Disintegrating Genres
In an age when genre boundaries are regularly trampled on and ignored with people like Timbaland using housebeats, rock bands using breakbeats, dance acts sounding like Bon Jovi, rock acts too numerous to mention beefing-up guitar lines with a sequencer, and even R&B songs using rock guitar lines (No No No by Destiny's Child), the only rule is that there are no longer any rules. While it is never a bad thing for an artist to be a known quantity with his or her fans, equally, there is danger in being too predictable. ADE will be presenting a selection of top-flight cross genre artists discussing how, why and when they mix and match, and how you could add that unexpected ‘je ne sais quoi’ to your music with a judicious dose of something completely different.
World famous, Grammy Award winning Superstar DJ and party icon Roger Sanchez will share his thoughts on our (dance) world in this renowned panel sequence.
PR - Science or Fiction?
The great thing about PR work is that it is a role open to anyone with the energy and enthusiasm to do it, which is also its biggest problem. Enthusiasm and self-belief are admirable attributes but a systematic approach and some sense of strategy are also very often required, as well as an ability to invent attention-catching 'stunts' which cut through media clutter. So what exactly defines a good PR person or company? What should artists and managers be looking for when considering taking on a PR? How important is it that the PR knows everyone and is seen everywhere? Is it all about hard work, building trust and contacts, or is luck often a factor? Who are the most successful PR agencies and why are they the best? How is the rise of web 2.0/decline of traditional media affecting PR work?
Disintegrating Genres
In an age when genre boundaries are regularly trampled on and ignored with people like Timbaland using housebeats, rock bands using breakbeats, dance acts sounding like Bon Jovi, rock acts too numerous to mention beefing-up guitar lines with a sequencer, and even R&B songs using rock guitar lines (No No No by Destiny's Child), the only rule is that there are no longer any rules. While it is never a bad thing for an artist to be a known quantity with his or her fans, equally, there is danger in being too predictable. ADE will be presenting a selection of top-flight cross genre artists discussing how, why and when they mix and match, and how you could add that unexpected ‘je ne sais quoi’ to your music with a judicious dose of something completely different.
Roger Sanchez (US)
World renowned, Grammy Award winning Superstar DJ and party icon Roger Sanchez is enjoying an unprecedented year and celebrating a tremendous decade. A new live show, a hot new single, and plenty of new digital offerings are only the beginnings of the S-Man’s takeover!
Happy Accidents
Recording studios are complicated places and sometimes people push the wrong button....and that can turn out to be the best mistake they ever made! Top producers come clean about the times an error produced a killer bass line or a classic chord sequence as well as offering recording and writing tips, time-saving short-cuts and their views on the very best new technology on offer!
Finding The Tribes
Youth has always tended to collect together in tribal groups but the way this is happening in 2010 is vastly different to the mass movements associated with Hippies, Punks and the Acid generation. Instead of one or two movements we are faced with hundreds, with modern tribes defined by a much more varied and complex set of interests and values then any that have happened previously. One thing that they all share is an openness to different kinds of music, mainly because music is merely one of many cultural aspects of their tribal identity. Who are the biggest tribes these days? What defines them and what music do they like? How do you connect with them and what are their ground rules for social interaction?
Recording studios are complicated places and sometimes people push the wrong button....and that can turn out to be the best mistake they ever made! Top producers come clean about the times an error produced a killer bass line or a classic chord sequence as well as offering recording and writing tips, time-saving short-cuts and their views on the very best new technology on offer!
Finding The Tribes
Youth has always tended to collect together in tribal groups but the way this is happening in 2010 is vastly different to the mass movements associated with Hippies, Punks and the Acid generation. Instead of one or two movements we are faced with hundreds, with modern tribes defined by a much more varied and complex set of interests and values then any that have happened previously. One thing that they all share is an openness to different kinds of music, mainly because music is merely one of many cultural aspects of their tribal identity. Who are the biggest tribes these days? What defines them and what music do they like? How do you connect with them and what are their ground rules for social interaction?
Key speakers: Tom Tom Club (US)
Being named after the dancehall in the Bahamas the Tom Tom Club is an American new wave band founded in 1980 by Talking Heads alumni Tina Weymouth and Chris Frantz. They enjoyed early success in the dance club culture of the early 1980s with the hits "Genius of Love" and "Wordy Rappinghood," taken from their self-titled first album released on Sire in the US and Island Records elsewhere in 1981.
Keynote by: Miles Leonard (GB)
'How He Saved Kylie's Career And How He's Going To Do The Same For Parlophone (and by extension the very idea of major labels)'. As well as discovering the likes of the Verve and Coldplay, Miles Leonard is generally credited as being the person who masterminded the revival of Kylie's career via the club scene (and a pair of hotpants). Nowadays the MD of EMI's jewel in the crown label Parlophone, Miles will be both chatting about cracking America with Coldplay and revealing the truth about Kylie's hotpants'.
Being named after the dancehall in the Bahamas the Tom Tom Club is an American new wave band founded in 1980 by Talking Heads alumni Tina Weymouth and Chris Frantz. They enjoyed early success in the dance club culture of the early 1980s with the hits "Genius of Love" and "Wordy Rappinghood," taken from their self-titled first album released on Sire in the US and Island Records elsewhere in 1981.
Keynote by: Miles Leonard (GB)
'How He Saved Kylie's Career And How He's Going To Do The Same For Parlophone (and by extension the very idea of major labels)'. As well as discovering the likes of the Verve and Coldplay, Miles Leonard is generally credited as being the person who masterminded the revival of Kylie's career via the club scene (and a pair of hotpants). Nowadays the MD of EMI's jewel in the crown label Parlophone, Miles will be both chatting about cracking America with Coldplay and revealing the truth about Kylie's hotpants'.
